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Institute for Firearm Injury Prevention at the University of Michigan
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Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Overview

This project will implement and evaluate a unique community-level intervention to prevent firearm violence among youth in a Washington, DC community. The proposed intervention, called “Changing the Narrative on Firearms Violence,” involves a unique, theory-driven effort to develop and disseminate multiple media featuring alternative, non-violent identity trajectories, with actualization of those trajectories facilitated through a community support process.

Focus groups and key informant interviews will be analyzed to finalize intervention elements and data collection protocols. The intervention will use a targeted snowball method to support a community cohort design with a non-contiguous comparison community. The intervention strategy includes the sharing of youth-created media, showcasing alternative identity trajectories, through various community platforms. Participant self-reported intervention media exposure will be assessed to quantify the dissemination of messages by topic, consistency with the intervention brand, and representation of possible selves narratives.

The project involves a collaboration of several organizations, including the Prevention and Community Health Department of the Milken Institute School of Public Health at George Washington University, Mint, Inc., Don’t Shoot Guns, Shoot Cameras, Highlands Addition Community Center, the DC Office of the Attorney General, and the DC Office on Gun Violence Prevention/Building Blocks program.

Location: Washington Highlands in Washington, D.C.

Research Aims

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Phase One (Years 1 & 2)

We will conduct formative research to finalize intervention elements, including identification of potential non-violent identity and branding attributes and identification of key community communication channels; finalize composition of the Community Steering Committee; and development/pilot testing of data collection instruments and protocols.

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Phase Two (Years 3, 4, & 5)

We will implement the intervention, collect baseline and two rounds of follow-up survey data in a community sample of youth ages 12- 16 and a parent/guardian for each surveyed youth, collect qualitative data to understand intervention effects, analyze the data, share data and results through the Community Firearm Violence Prevention Network and disseminate results in collaboration with community partners and the Network.

Principal Investigators

Mark Edberg, PhD, MA

Principal Investigator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Community Partners

Michael Wallace

Co-Investigator, Community Intervention Coordinator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Study Team

Aiyla Arif, BS

Graduate Student Researcher, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Elizabeth Andrade, DrPH, MPH

Co-Investigator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Michael Long, SD

Co-Investigator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Nisha Sachdev, DrPH, PsyD

Data and Project Coordinator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Shikha Chandarana, PhDc

Student Researcher, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

W. Douglas Evans, PhD

Co-Investigator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Yan Wang, MD, DrPH

Co-Investigator, Changing the Narrative on Firearms Violence: A Community Collaborative Intervention

Partners/Supporters

Dont Shoot Guns, Shoot Cameras

DC Housing Authority/Highlands Addition Community Center

Mint Project

Mint, Inc.

District of Columbia Office of the Attorney General

DC Office of the Attorney General

District of Columbia Office of the Attorney General

Building Blocks

DC Office on Gun Violence Prevention

This research is supported by the National Institutes of Health under Award Number 1UG3MD018296-01.

The content of this website is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

A Collaboration of

  • University of Michigan Institute for Firearm Injury Prevention
  • George Washington University
  • University of Chicago
  • University of Mississippi Medical Center
  • Eastern Michigan University
  • University of Arkansas for Medical Sciences
  • University of Texas Health, Houston
  • The National Institutes of Health
  • The Eunice Kennedy Shriver National Institute of Child Health and Human Development
  • The National Institute on Minority Health and Health Disparities
  • The National Institute of Nursing Research
  • The Office of Disease Prevention
  • The Office of Behavioral and Social Sciences Research

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